About

We built Fashable to remove the friction between idea and launch.

Our team comes from fashion houses, product studios, and AI research labs. We care about visual quality, workflow reliability, and creative trust.

Our team map

Who We Are

About Fashable

Born at XNFY Lab (a joint initiative with Microsoft), from fundamental to applied research, Fashable is a new and independent company revolutionizing the Fashion world. We use ethical, proprietary AI technology that provides factories, designers, brands, influencers, and marketplaces powerful solutions to create products and engage with customers in new, innovative ways.

12Team members

4Countries

4Partner universities

Journey

From prototype to production platform

2023

Internal concept lab

We started by testing how AI could produce fashion-grade visuals with style consistency.

2024

Design partner pilots

Collaborated with early brands to tune outputs for line planning and campaign prep.

2025

Workflow layer release

Added approvals, exports, and cross-team review tools integrated into daily operations.

2026

Global launch

Scaling to more brands while preserving quality controls and creative direction guardrails.

Our Team

Fashable founder, Orlando Ribas Fernandes, is an innovator and entrepreneur with expertise in Artificial Intelligence (AI) and generative AI, recognized for his contributions to both industry and academia.

Orlando Ribas

Founder & CEO

Kate Mercier

CMO

Abubakar Zakari

Head of Research

Rui Maranhão

Co-Founder & Chief Affiliate Researcher

Join Our Vision

Want to shape the future of fashion?

We are always looking for passionate researchers, designers, and engineers to push the boundaries of creative velocity.